Case Study: A Speech Therapy Website Speaking To The Right Clients

Shea’s website went from barely ranking on Google to showing up for the right keywords that fit her goals and getting 40+ clicks/month.

What do you do when your speech therapy website mostly attracts people you don’t even serve?

That was the problem for Shea, the speech-language pathologist behind Fluent Expression in Edmonton, Alberta. Her actual specialties—working with teens and adults who stutter and offering corporate communication workshops—were barely visible online.

But thanks to her business name alone, she was showing up in searches for accent modification. And her new workshops? Not even on her website yet.

Enter: Website In A Week. 

In five days, we reworked her messaging, tightened her SEO, redesigned the entire site, and made sure the people who actually need her could find her.

Here’s how we did it.

Where the Old Speech Therapy Website Went Off Track

Shea’s speech therapy website had all the basics: a homepage, a bunch of service pages, and a contact form. It was technically doing what websites are supposed to do. 

Sort of.

But here’s what it wasn’t doing:

• Connecting with the clients she actually worked with

• Explaining the impact and value of her services

• Showing up in search results where it really counts

She was getting found for a few keywords, like speech therapy Edmonton, but not for specific ones like stuttering speech therapy or speech pathologist for adults. Meanwhile, her average search ranking hovered around 37 (aka “never getting clicked”).

And then there was the structure. 

There were lots of pages, but not much to hold onto. The copy was thin, scattered, and didn’t say much about who Shea helps or how. The design was clean but flat. It didn’t sound like Shea, feel like her, or give her the confidence to hit “share”.

She didn’t need bells and whistles.

She needed a website that told the right story—to the right people—and helped her grow her business.

“I was struggling with having key client types find me. My SEO was suffering big-time. Plus, I was moving into a new corporate training area, and that wasn’t yet represented on my website.”

– Shea Westcott, Fluent Expression

How We Rebuilt Her Speech Therapy Website In 5 Days

We focused on what would make a difference, and we moved fast.

First up: the structure.

Her old site had lots of pages, but no clear path. We reorganized everything so visitors could get where they needed to go without clicking in circles.

Then, the copy.

The old content was thin and vague. We rewrote it to sound like Shea: clear, friendly, and helpful.

The design got a makeover too.

Her original site looked fine, but flat. We gave it the warmth and polish it was missing, even adding some dynamic elements to keep readers engaged. 

We made space for her corporate workshops.

They weren’t even on the old site. Now they sit right alongside her therapy services: easy to find, easy to understand.

And of course, we handled the SEO.

We focused on keywords that actually match what she offers—stuttering speech therapy, speech pathologist for adults, corporate communication—so her site shows up for the right people.

And it all came together inside 5 days, start to finish.

What Changed After Launching Her New Speech Therapy Website

Shea’s new speech therapy website is finally doing what she needs it to do—bringing in the right people, saying the right things, and helping her show up with confidence.

It’s structured for clarity and connection, both for the people visiting and for the robots indexing. Navigation makes sense. The copy is specific, warm, and her.  The design feels intentional—not flashy, not cold—just clean and engaging.

And SEO? Happening:

• ‼️ Monthly impressions more than doubled

• 🖱️ Clicks increased from 20 to 40+ a month

• 📈 Her average search ranking jumped from 37 to 24

• ✅ She’s showing up for keywords that fit her goals: stuttering speech therapy, speech pathologist for adults, corporate communication workshops

And on the human side?

She’s more confident sharing her services. Proud to send people to her site. Clear on how to talk about her work.

“I feel more comfortable talking about my corporate training offerings now that they’re on my website.”

“I love the design and messaging that goes along with my website. It’s warm, yet professional. I could NEVER have put this website together in this way. I’m just blown away!”

This is what happens when your website’s finally built to move with your business, not against it.

If your site is spinning its wheels, it’s time for your own Website In A Week. We’ll write it, design it, and launch it in five days—pulling together the words, visuals, and structure that help people understand what you do and why it matters to them.

You bring the business. 

We’ll bring the brainpower, the bike metaphors, and the kind of process that doesn’t drag out for four months and forty-two email threads.