How Many Pages Should A Website Have? Why Bigger Isn't Always Better
So, how many pages should a website have? More pages seem like a win—more keywords, more ways to show off your work. And let’s be real, adding a new page sometimes feels easier than fixing an old one
But hold up, just because you can add more pages to your website doesn’t mean you should.
If you cram your website with random pages to tick some boxes, you’re probably making it hard for your visitors to find what they need.
You might be thinking ‘Isn’t the In Tandem website kind of big?’ And yeah, 9 core pages is on the bigger side. But every single page has a clear purpose. We didn’t add pages to pad it out. We kept our users’ experience in mind so you easily grab the info you need and feel good about booking with us.
This is the exact strategy we bring to our services, whether in a 5-page Website In A Week or a 1-page Starter Kit.
So before you go on an adding spree, let’s pump the brakes.
Because when it comes to how many pages a website should have, the answer isn’t as many as possible—it’s as many as you actually need.
More pages mean more decisions, more upkeep, and more chances for things to get messy. So let’s talk about what makes a website work (and why piling on pages isn’t always the answer).
More Pages = Better SEO? Not Exactly
You’ve probably heard that the more pages your website has, the better your SEO will be. More content, more keywords, more chances to show up in search. Makes sense, right?
But Google doesn’t just count pages. It looks at how useful they are.
A bloated site stuffed with scattered, thin content? That’s not helping your SEO. It might even hurt your ranking because search engines (and actual humans) want quality, not quantity. If your site is stuffed with pages that don’t say anything useful, it’s likely to get overlooked rather than ranked.
And if you do want extra SEO juice?
A blog is your best bet. You get fresh keyword-targeted content without overcomplicating navigation. That’s why we include blog setup in Website in a Week—so you can build SEO the right way.
How Many Pages a Website Has Can Make Visitors Stay or Rage-Click Away
More pages don’t just mean more content. They mean more clicks, more choices, and more chances for your website visitors to get overwhelmed.
It’s called choice overload—when too many options make people fearful of picking the ‘wrong’ one, leading to hesitation, frustration, and higher bounce rates.
Think about it like this: would you rather have a well-organized, easy-to-navigate store… or a giant warehouse where everything’s ‘somewhere’ in the back? Same goes for your website
That’s why clear navigation, focused service pages, and simple CTAs matter more than an endless list of links. The easier it is to move through your site, the easier it is for people to take action.
The Right Info In The Right Order
Your website should guide visitors where they need to go, not feel like a group chat where important details are buried under 15 GIFs and ‘lol’ replies.
This is where content hierarchy comes into play. It’s all about giving your readers the right info at the right time to support their decision-making.
Start broad → Set the stage so they know they’re in the right place.
Then go deeper → Layer in details that answer their questions.
Make the ask → Tell them exactly what to do next, no guesswork.
And that same flow applies when deciding whether to keep your services on one page or split them up into multiple pages.
If your services are closely related, one page keeps everything in one place—starting with the big picture, and then breaking down the details without overwhelming your readers. But if your services solve different problems, separating them makes it easier to give each audience exactly what they need without stuffing them with info that doesn’t apply.
The takeaway?
It’s not about how many pages your website should have—it’s about whether they’re helping your visitors get what they need.
More Pages, More Maintenance, More Money
Every page on your website isn’t just a one-and-done deal—it’s something you have to keep up with. A tight, well-structured 5-page site? No seat. A 30-page site? Now you’re in full-time maintenance mode.
More pages mean more stuff to update, more broken links to fix, and more outdated info lurking in the corners. If you’re paying someone to handle it, the bill adds up fast. Even if you’re taking it on solo, now you’ve added ‘website developer’ to your resume…and do you really want that?
Then there’s the cost of building it in the first place.
Each extra page needs design, copy, SEO, and strategy. And if you’re not careful, you’ll end up with a bloated site that took forever to build and cost you three months' income but isn’t doing much for your business.
So, How Many Pages Should A Website Have?
Enough to do the job without turning your site into a chaotic mess.
Your website isn’t a dumping ground for every thought you’ve ever had about your business. People shouldn’t have to click through a dozen pages to figure out what you do or how to work with you. The goal? Make it easy to understand, easy to navigate, and easy to take the next step.
That’s why every site we build—whether it’s a 1-page Starter Kit, a 5-page Website in a Week, or a Custom Project with room to grow—follows the same roadmap:
🚲 Only the pages you need (no unnecessary fluff, no wasted space)
🚲 A structure that makes sense (so people find what they need fast)
🚲 Copy and design that ride in tandem (because a pretty site with clunky messaging isn’t helping anyone)
So before you start adding more, think about what actually makes sense. How many pages should a website have to be useful without making things harder to manage?
Because trust us: fewer pages, done right, will get you a whole lot further than a 30-page beast that no one wants to scroll through.
Need a site that’s built right from the start? Let’s make it happen.
