How to Identify and Attract Your Dream Clients
5 thoughtful questions to better understand your target audience
In this blog post:
The importance of knowing your ideal clients
The 5 ‘w’ questions for stronger messaging
Examples for putting your answers into action!
Have you ever launched a new service or created new content that you’re excited about, only to receive little response from your clients?
You might be asking yourself, “why can’t I connect with my audience? Am I even talking to my dream clients in the right way?”
Identifying your target audience, understanding their problems, and creating messages that actually resonate with them is critical to growing your business.
Knowing who exactly your dream clients are (their needs, hobbies, and their favourite Friends character) allows you to tailor your messaging and offerings directly to them.
You’ll feel confident in what you do, who you serve, and the value you provide. This will create an easier sales process that allows you to attract new clientele and make new bookings.
It might feel like narrowing your target audience means you’re missing out on other opportunities or potential clients. In fact, the opposite is true!
Sales come from building trust with clients and solving their problems, and it’s impossible to solve everyone’s problems. If you create content for everyone, you'll waste your time and energy because it won't resonate with your target audience.
Instead, by identifying and speaking directly to your dream clients, they will feel more seen, heard, and confident in their decision to come to you.
So how do you know who your target audience is? We want to know the who, what, where, and why about them and their needs.
Who are you excited to work with?
You started your business for a reason; what is that reason? Who is it that you are most excited to work with or serve?
Our signature copy x design process is perfect for business owners who are super confident in their craft but less interested in building their own website. We get excited about connecting with and serving other entrepreneurs (like you).
We love hearing about their big business goals and providing them with the support they need to achieve them.
Remember and focus on the clients who make you want to jump out of bed each morning and get to work. Your passion will keep you motivated and make it easier for you to connect with your dream clients.
What is your target audience’s demographic?
What does “target audience demographic” even mean?
Your target audience demographic is the basic information about your dream clients that lets you start to understand who they are.
Let’s break it down into a few simple points:
Age
Gender
Income
Family Status
Location
But why do these matter?
Well, a 20-something engaged couple looking for a photographer to capture their whimsical wedding has very different needs than retired grandparents who want a family portrait of all their grandchildren.
Understanding your target audience’s demographic will help you craft your messaging and offer solutions tailored to their specific needs.
What do your dream clients do?
We’re talking career, hobbies, and values here!
There are a few reasons why knowing what your dream clients do and enjoy is important.
Understanding their career and interests can give you a better sense of what their life is like, where they need support, and the specific details that make your services resonate with them.
Clients also seek out businesses with similar values to their own, such as creativity, inclusivity, or sustainability. Knowing more about your dream client's lifestyle and what values you both share can help determine if you're the right fit for them.
A little icebreaker or easy conversation never hurts either!
If you learn what TV shows they binge-watch (The Office for us) or what movies they've seen three times in theatres, you'll have an instant personal connection.
What keeps them up at night?
This question is key! It’s the reason your clients will end up coming to you because you can help them with their problems or needs.
It’s important to think about what your dream client is struggling with before they work with you. What problems are they experiencing and how are they feeling?
At Fluent Expression, a speech therapy business based in Edmonton, Shea offers an experience targeted specifically to her client’s needs.
She recognized that her dream clients were seeking:
Personalized therapeutic approaches
Expertise in stuttering
Effective communication training for adults
Her old website didn’t share these features. So on her new website, we focused on highlighting the unique ways she meets her ideal client’s needs. We crafted messaging and a design that felt authentic to Shea’s work, while also speaking directly to her audience and attracting them to her speech therapy services.
Why is this the right audience for you?
Now that you’ve identified your dream client’s lifestyle, budget, and needs, you need to be sure your offerings speak directly to them.
Think about your unique services and the client experience you offer.
How do your services help your target audience?
What results and feelings will your clients have after working with you?
Why are you the right person to support your dream clients?
For example, Trivarna specializes in workshops for a very specific audience - poets and writers – with Wildflowers are Prayers.
Before we worked together, her website offered workshops for poets, but didn’t talk about or empathize with the many challenges or experiences of being a writer.
Together, we focused on Trivarna’s ideal clients and crafted messaging that spoke to them about how they might be feeling or what they’re experiencing. Then, we created her sales page, specifically to show how Wildflowers are Prayers supports creatives on their writing journeys.
Start attracting your dream clients
By reflecting on these 5 thoughtful questions, you’ll start identifying your target audience, what that they do, and their values, needs, and problems. From there, you can focus your messaging and offerings to attract your dream clients!
