Everything You Need To Know Before Launching Your Email Welcome Sequence
It’s time to welcome your subscribers into your community
In this blog post:
An overview of effective email marketing welcome sequences
How to create your own welcome sequence
Free Canva Welcome Package & Pricing Guide templates
If you’ve taken the plunge into the email marketing world, you might…
Crave a more personalized, deeper connection with your audience
Dream of marketing your creative business in your sleep
Long for more ways to share your services with your warmest leads
Know your lipsyncing skills aren’t quite up to par for Instagram reels
With email marketing, creative entrepreneurs can explore new ways of communicating their expertise and making genuine sales without constantly scrambling to find new clients.
The first step in your email marketing journey, that is after you’ve set up your email platform, is creating an email welcome sequence to keep your subscribers engaged and curious about you and your brand.
But what is an email welcome sequence? How long should it be? What in the world are you supposed to say?
Don’t worry, that’s why we’re here.
Keep reading for everything you need to know before launching your email welcome sequence.
What is an Email Welcome Sequence?
An email welcome sequence is a series of emails, usually 3-7 emails, delivered to your new subscribers over the course of a week immediately after they sign up for your email newsletter.
In this email series, you’ll introduce your new subscribers (aka your fan club) to you, your business, your services, and what they can expect from your email list.
An email welcome sequence is unbelievably important because when your new subscribers signed up for your email list, they confessed to wanting to hear more about you.
You wouldn’t ignore an inquiry email from a client or a customer browsing your shop, so imagine your new subscribers the same way.
You don’t want to leave them hanging.
Setting up an automated welcome sequence allows you to leverage the interest your subscribers have shown to make deeper connections, offer solutions to their problems, and ultimately make sales.
The best part?
In the meantime, you can take a nap, work on your business, or snooze while the email marketing magic is happening.
Choose an Email Marketing Provider
If you’re launching a welcome email sequence, you need an email provider that’s integrated into your website so your website visitors can sign up and stay in the know.
There are a few different options for email providers from Mailchimp to Convertkit, but our personal favourite for creative entrepreneurs is Flodesk.
If you’re ready to spark sales and bookings at a much higher rate than social media, then it’s time to add email to your marketing plan.
Grow Your Email List Strategically
After you've chosen your email provider and integrated it into your website so curious clients can opt-in...what's next?
If you know us well, you know that strategy is at the core of every website service we offer.
It’s no different when it comes to email marketing.
Effective email marketing starts with a strategy, especially when creating a welcome sequence.
What does that mean?
First, you need a clear picture of who you’re talking to.
It’s critical you know who your dream clients are so you can attract them to your business, connect with them through email, and eventually encourage them to sign up for your services or tap your ‘Buy Now’ button.
Already have subscribers on your email list? Then it’s important you know how they found you.
Did they download that lead magnet you’ve worked tirelessly on because they were desperate to learn more about a specific topic?
Were they so blown away by your personal stories and the expertise you share on Instagram that they opted-in to your email?
How your subscribers discovered your email list dictates what information to give them in your welcome series to keep them sticking around and asking for more.
Starting from scratch and don’t have any subscribers yet?
No problem!
The easiest way to attract clients and give them a sneak peek at your business is to create a lead magnet that they can’t live without.
Lead magnets are free gifts that offer high value, showcase your expertise, and entice your subscribers. They’re often PDF workbooks or guides but could also be email lessons, discount codes, early access, video training, or other exclusive offers.
Next Comes Content
You have your lead magnet that’s attracting your dream clients, you’ve picked an email provider, and you’re ready to start designing and creating your email welcome sequence.
Now, what do you say to these big-time fans of yours?
Your first email should just deliver your lead magnet. After all, you know your readers are skipping straight to that ‘Download Now’ button.
The next email in your welcome sequence should introduce you, your expertise, and your services in a conversational way that makes your subscribers feel like they’re getting a letter from an old friend.
Think more annual Christmas letter than an in-depth resume.
From there, you want to emphasize your expertise and let your subscribers know you understand their needs.
You could offer your email list an in-depth look at your services and process, share helpful tips, guide them toward your blog, or ask them a question so you can learn more about them.
Finally, let your subscribers know what they can expect from your email list.
Will you pop into their inbox every week or every month?
Should they expect blog roundups and educational resources, behind-the-scenes snippets of your work, or daily inspiration?
Why should they stick around?
Tell them why they should ignore that ‘unsubscribe’ button and then say ‘see ya later!’
Getting Started With Email Welcome Sequences
So now that you’ve picked your email provider (Flodesk!) and created a strategic plan for your email marketing, it might be time to create that ‘I need it’ freebie for your clients.
One simple but magnetic idea?
An on-brand, downloadable pricing guide.
By using a pricing guide as your lead magnet, you know only your most interested leads are downloading it. That means you get a direct line to those who need your services but also crave a bit more information about you.
The perfect setup for an email welcome sequence.
To make it even easier for you, we’ve created customizable pricing guide template and welcome package templates. You can download them for free!
These professionally designed templates are built on Canva and easily editable so you can showcase your brand and tell your new subscribers why you’re the service provider for them.
Grab yours here!
