A Choir Website That Hits All the Right Notes
A strategic custom website helped this choir double its membership, boost annual revenue, and rank #1 on Google—all while saving hours of admin time.
When your website creates more questions than answers, something’s not working.
That was exactly what the Edmonton Youth & Children’s Choir was dealing with. Families kept reaching out with the same questions on repeat, while new leads were quietly slipping away.
Despite EYCC’s excellent reputation in the community and internationally, their old website was stuck in the past. It was cluttered. Hard to update. Confusing to navigate. And it definitely didn’t reflect the energy, excellence, or heart behind their music.
So they turned to us to help rebuild their online presence from the ground up. (Okay fine, one of us—cough, Samara—might've been extra invested since she’s also one of EYC’s choir directors. No pressure, right?)
Here’s how we did it.
Where the Old Choir Website Fell Flat
The Edmonton Youth and Children’s Choir’s original website had all the classic red flags:
A massive page count (30+ pages!) that overwhelmed visitors and buried key information
Dated, flat design that didn’t reflect their vibrant community or international acclaim
No online registration system (hello, manual admin overload)
A confusing backend that made them hire a developer just for basic updates
The result?
EYCC’s team was constantly fielding questions from families who couldn’t find answers online. Prospective members dropped off because there was no simple way to register.
And even though the organization had big plans—like launching a brand-new young adult choir—they didn’t have a site that could support their growth.
It wasn’t just a design problem. It was a growth problem.
“Since launching our new website, we’ve seen steady, organic growth—families regularly find us through Google, and we’re receiving more inquiries than ever before from people who had never heard of us until they searched online.”
– Andrew Bortz, Artistic & Executive Director of EYCC
How We Rebuilt The Edmonton Youth and Children’s Choir Website for Clarity and Conversion
We started with structure.
The old 30-page sprawl? Gone. We streamlined their entire website architecture so people could find exactly what they needed, fast. Now every section has a clear purpose, and the navigation is intuitive, not overwhelming.
We rewrote the copy with SEO in mind.
From the homepage to the individual choir pages, every word is written to attract ideal visitors and help them take action. Spoiler: It’s working (more on that later)!
We added a new online registration system.
Members now register for programs directly through the website—no more forms bouncing back and forth by email. Less admin work for the choir. A better experience for everyone. Win-win.
We gave the design a glow-up.
The new site is clean, warm, and welcoming. It reflects the organization's professionalism while letting the joy of singing shine through.
We moved them from WordPress to Squarespace.
Now the team can update the content themselves—no developer needed, no delays, and no hidden fees.
Two Years Later: What’s Changed Since Launching the New Choir Website
The new website launched almost two years ago, and the organization has experienced tremendous growth, supported by its revamped online presence. Here’s what has shifted:
More visibility.
The new website ranks on page one of Google for local searches and sits in the number one spot for several target keywords.
More leads.
Their young adult ensemble launched after the website went live and now gets regular audition requests thanks to the SEO-focused copy, thoughtful design, and clear messaging.
More members.
The membership has more than doubled from approximately 70 singers to around 150. This means an additional $40,000+ annual revenue for the organization.
More automation:
Online registration and ticket sales are smooth, professional, and instant, cutting admin costs and saving hours of back-and-forth.
More ease.
The team can easily manage updates in-house, and they’ve already started using their new blog to expand their content and boost future SEO.
“Working with Samara and Isobel was a game-changer for the Edmonton Youth and Children’s Choirs.”
“The site not only looks beautiful—it truly captures who we are and what we offer—but it’s also strategically built to help people find us. They were so easy to work with, and we can't recommend them enough!”
When your business is thriving offline, your website should reflect that online. With a fresh glow-up, seamless user experience, and systems that support long-term growth, the Edmonton Youth and Children’s Choir’s new website isn’t just a better version of what they had before—it’s an entirely new experience.
Ready for a website that sets you up for more ease, growth, and long-term success? Let’s book your project.
